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FTD.com

Online Florists: Whither the ethics?

November 29, 2009

Last month the two biggest names in online flowers, 1800FLOWERS.com and FTD.com, were summoned by the US Senate Commerce Committee for records of their participation in post transactional marketing programs labeled “scams,” “robbery” and “theft” by both angry consumers and US Senators.
The congressional report lists both 1-800-Flowers and FTD as having received more [...]

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Why Your Flowers Don’t Look Like the Picture – Part 1

December 2, 2007

The next time you see a flower arrangement picture online that looks like this:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
…but end up with this:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
…you’ll know why after watching this video:
 

 
Some assembly required indeed.
Kudos to the team at Beneva for capturing the experience of receiving boxed flowers and for adding the tagline: Next time you are looking to send flowers, call your local florist, NO ASSEMBLY [...]

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