April 12, 2009
Easter, the harbinger of spring, has been a traditional flower holiday through the ages. With the changes in consumer trends and the floral industry, we’ve seen some long-standing traditions fade. Women wear few corsages to church and Easter Lilies are now primarily sold by big box stores – just to name two. But some traditions [...]
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December 27, 2007
Take a look at this new animated video from florist services start-up HonestFlorists.com as it humorously addresses what happens to flowers shipped in boxes from fictional ProcessedFlowers.com, ’fresh from the grower’. It’s certainly a clever way to show what happens to boxed, shipped flowers and to get the attention of the florist community. According to the website, the [...]
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