Real Florist Blog: January 2007 Archives
In our first post featuring signature Valentine's Day arrangements from local florists, we highlighted roses and tropical flowers. This collection will showcase some of the seasonal varieties created especially for the holiday.
Coby Neal - The Flower Studio of Austin, TX is featuring a stunning high style assortment of orchids, red roses, calla lilies, oriental Sumatra lilies and woven foliages. As Coby says, it's for "when a dozen roses simply isn't enough."
The Flower Place of Fountain Valley, CA design team is showcasing a romantic gathering vase teeming with lilies, protea, ginger, anthurium bells of Ireland and kale that gives a soft, feminine flair to these long-lasting exotics. Finished with soft sage ribbon, this vase is sure to please that special someone.
Robertson's of Philadelphia, PA offers this exquisitely vibrant and abundant assortment of ranunculus, gerberas, tulips and roses.
Created in a pave' style, this California Dreams signature floral gift arrives in a chic cylinder vase.
Felicity Flowers of Felicity, OH says of their lush, romantic, compact-style vase arrangement, "In a sea of the standard red and pink these colors scream chic and hip. It's tropical mixed with garden, it's eclectic and it's us." Featuring cymbidium orchids, hydranges and tulips, this Euro-style design is truly a savory alternative to traditional roses.
If you live near one of these florists, give them a call. If not, just remember to call your local florist to get the finest, most thoughtful full-service grower-fresh flowers for Valentine's Day.
Across the US and Canada, local florists are setting the stage to create unique designs that touch the hearts of millions of Valentines. Signature arrangements, crafted with local customers in mind, are original to each individual shop and show an innovative, clever and diverse range of styles and colors.
We asked professional designers from FlowerChat to share some of their featured offerings and give our readers a taste of 'beyond the cookie cutter' for the holiday.
Romantic Roses
Monarch Florist of Mission Viejo, CA is featuring a contemporary twist on a classic two dozen rose arrangement, embellished with orchids, curly willow and hanging amaranthus.
Their design was recently featured in Orange Couty Home Magazine.
Smith's Flowers of Midland, MI is offering a signature classic topiary of red roses designed in a ruby cache pot and accented with ribbon and hearts. Trimmed with a ballerina-style lacing, this gift is sure to please.
Tantilizing Tropicals
Everyday Flowers of Tustin, CA will be creating a dazzling assortment of exotics and tropicals that includes ginger, heliconia, orchids, lilies and accents of roses for romance. Perfect for your extraodinary sweetheart.
Chez Bloom of Saint Louis Park-Minneapolis, MN has designed a casual chic metro tropical featuring ginger, birds of paradise and exotic foliages in a sleek ceramic jardiniere - making it a perfect choice for him or her.
Avante Gardens - florals unique of Anaheim, CA will be delivering the Your My Good Fortune Valentine, an Asian-inspired tropical design featuring anthuriums, orchids and roses and including a special Valentine fortune cookie in a heart-covered Chinese take-out box.
Look for Part 2 of this article, which will focus on stunning romantic mixes of your Valentine Day's holiday favorites.
Hello Yellow, are you listening?
One can only wonder if companies like Yellowpages.com, Yellowbook.com and Superpages.com could stand to learn something from the likes of Yahoo! who seems to recently realized they would be better off if they asked for, and received, assistance with maintaining local listings to offer much better, more relevant search results.
Consumers are deluged with inaccurate search results daily, and it seems that the retail floral industry is one of the worst, most inaccurate on the internet. A recent search for a local florist on YellowPages.com resulted in 43 "florists" in a city that really has only 7. 43? No wonder consumers, and florists too, are confused. Notice too, that the results mostly are what today are refered to as "Order Gatherers"; non-florists that get between consumers and local florists - often removing 30-40% of the order total.
This florist thinks that the so called Yellow Pages could benefit from more local advertisers over the useless listings of bulk rate national order gatherers that offer little to no value to the consumer. So far, Superpages.com gets my vote as being closer to accurate, but over time, they will all have to clean up their acts if they want to remain viable and gain local advertisers.
Hello Yellow...are you listening?
