From the category archives:

FTD

Valentine’s Day BBB Florist Warning: Top Source of Complaints

February 2, 2012

Valentine’s Day flower shopping advice abounds. Yesterday, Chicago’s BBB reported that complaints filed against florists were up 47% from 2010 to 2011 and urged sweethearts to shop wisely for the best blooms. A 47% complaint increase? Quite an alarming statistic – one that really begged for a closer look. So I dug through their numbers [...]

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FTD and LivingSocial Deal: Let Me Save You a Buck

May 2, 2011

While more than 100K buyers have  snagged FTD.com’s offer on LivingSocial.com for a “get $35 in flowers for $15” coupon, they could have saved a real buck by simply bypassing the deal and ordering straight from the local flower shop who’ll actually make and deliver their Mother’s Day flowers. The Offer’s Fine Print:  The FTD [...]

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Shifting Florist Wire Service Numbers

October 11, 2007

According to recent florist wire service directory updates, there’s a significant shift in the numbers of member flower shop affiliates in North American. The latest figures, which include both the US and Canada, as of the Oct. 1, 2007 electronic directory releases: FTD 13,876 records including 313 new and 1151 deleted for a net change [...]

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FTD removes brand from Florist.com

September 10, 2007

FTD member florists report receiving a mailing outlining the flower marketer and wire service company’s new plan for mirror site Florist.com. After spending an estimated $6-$8M to purchase Florist.com late in 2004, and rebranding it as an FTD-owned site, the company has now decided to remove all references to FTD. The old version (screen shot [...]

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FTD’s Lowered Mother’s Day Sales Forecast

May 3, 2007

Earlier this week, an Associated Press article by business writer Mae Anderson covered FTD CEO Mike Soenen’s lowering of revenue forecasts for Mother’s Day. Based on national predictions of a positive holiday overall, the disclosure came as somewhat of a surprise. “…industry analysts said the revision has more to do with FTD specifically than any [...]

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FTD Form S-3 an Eye Opener

March 4, 2007

FTD recently filed an S-3 with the SEC to describe the proposed sale of approximately 6.6 million shares by Leonard Green & Partners and executives and board members of FTD. After announcing they were actively looking for a buyer in November, and failing to find an investor group willing to purchase FTD outright, the major [...]

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Fallout From FTD Valentine’s Day Tech Failure

February 21, 2007

Florists and consumers alike continue to react with anger and disappointment brought on by FTD’s failure to deliver both flowers and orders during Valentine’s Day week. Left in the wake of the FTD Mercury Direct failure are thousands of customer orders that never reached florists for fulfillment – or Valentines to express love – during [...]

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FTD Tech Fiasco Leaves Angry Valentines

February 19, 2007

Mercury Network experiences major outages during critical holiday period. Word of an FTD Tech melt-down started brewing on florist message boards on Friday, February 9, when independently owned and operated flower shop owners started reporting orders sent through FTD’s proprietary Mercury Network were not getting through to their stores. Some of the florists said FTD’s [...]

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FTD Shouts Yahoo!

December 25, 2006

‘Twas the week before Christmas, when all through the net Florist saw Yahoo! Local showing something instead; Of  their own URLs for their real flower shops, FTD.com’s link did Yahoo Local just plop. Florist listings lead shoppers to the ‘national’ site, Where commissions and fees FTD’d rake in with delight. Or switch sales to boxes [...]

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FTD Slaps Dual Members of Rival 1-800-Flowers.com’s Bloomnet With 2% Surcharge

January 23, 2006

FTD Slaps Dual Members of Rival 1-800-Flowers.com’s Bloomnet With 2% Surcharge. In what is seen as a challenge to 1-800-Flowers, FTD has informed its real florist affiliates with dual membership in rival Bloomnet of the assessment of an additional 2% clearinghouse fee. This raises FTD?s total commissions and fees on FTD.com orders to 29% and [...]

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