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News

Why Gov. Schwarzenegger Should Sign AB 2076

August 30, 2010

The California Legislature recently passed AB 2076, a bill which prevents out-of-area affiliate marketers – “Absentee Florists” – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature. How the [...]

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Mother’s Day Flowers from Local Florists

May 2, 2010

It’s almost Mother’s Day Week and local florists across the US and Canada are getting ready to deliver your fondest wishes to Moms, Grandmas and the women who have been special ‘moms’ in your life. Today we’re highlighting signature floral designs – across a range of styles and budgets – available exclusively from these independent [...]

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Online Florists: Whither the ethics?

November 29, 2009

Last month the two biggest names in online flowers, 1800FLOWERS.com and FTD.com, were summoned by the US Senate Commerce Committee for records of their participation in post transactional marketing programs labeled “scams,” “robbery” and “theft” by both angry consumers and US Senators. The congressional report lists both 1-800-Flowers and FTD as having received more than [...]

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Fall is in the air~!

September 18, 2009

Can you feel it yet?  We do here in Michigan… Fall is in the air! The hot muggy days of summer have given way to the cooler and dryer days of Fall with their Autumn hues of gold, orange, bronze, yellow and accents of green and purple.  We’re always excited for the seasonal changes in [...]

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Why your flowers don’t look like the picture – Part 4

December 15, 2008

Blogger Chris took FTD.com up on a offer he’d received via Netflix to purchase a Christmas arrangements for his wife. What he was sold:   What he got:   Chris said “I didn’t know it was supposed to be DIY. I figured as much from the way it came in the box, but my wife–who [...]

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Why Your Flowers Don’t Look Like the Picture – Part 3

January 8, 2008

Because according to a 1800Flowers.com customer service rep, pink is out of season. Blogger, the Trading Goddess, wanted to send pink flowers and ordered a “Florist Select European Hand Tied Bouquet”, relying on the product photo to make her purchasing decision. (It displayed a mixed pink and white bouquet wrapped in pink paper.)   While the bouquet description mentions [...]

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Customer Service Run-Around

October 19, 2007

This month, Ron Burley of the AARP Magazine showed readers how to fight ‘company policy’ at 1-800-Flowers and get their money back for faulty products and services.  The AARP member’s flower gift had arrived two days after Mother’s Day and was dead on delivery, ”crushed and brown,” and the company has refused to refund the cost or replace the whithered blooms. Burley [...]

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BloomNet Numbers

October 12, 2007

The discussion about the decrease in florist wire service membership made a few of us ask why and how the latest BloomNet directory only shows 6,978 members yet a 1800flower.com press release from May 2007 pegged the number at “more than 9,500 BloomNet Professional Florists.” We asked more than one source to check the figures [...]

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Shifting Florist Wire Service Numbers

October 11, 2007

According to recent florist wire service directory updates, there’s a significant shift in the numbers of member flower shop affiliates in North American. The latest figures, which include both the US and Canada, as of the Oct. 1, 2007 electronic directory releases: FTD 13,876 records including 313 new and 1151 deleted for a net change [...]

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SEM for Florists: How to achieve a high bounce rate

September 13, 2007

Many small businesses are looking to search engine marketing firms (SEMs) to help position them in pay per click campaigns so they’ll appear for relevant keywords in popular sites like Google and Yahoo. Local companies, like florists, often prefer to turn to professional firms rather than undergoing the steep learning curve (and ongoing monitoring) while [...]

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