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News

Florists For Change: Michigan 2012 – Day 1

March 5, 2012

Stay tuned for Live Blogging coverage of the 2012 Florists For Change meeting in Grand Rapids, MI.

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Valentine’s Day BBB Florist Warning: Top Source of Complaints

February 2, 2012

Valentine’s Day flower shopping advice abounds. Yesterday, Chicago’s BBB reported that complaints filed against florists were up 47% from 2010 to 2011 and urged sweethearts to shop wisely for the best blooms. A 47% complaint increase? Quite an alarming statistic – one that really begged for a closer look. So I dug through their numbers [...]

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Florists For Change Atlanta – Day 2

October 4, 2011

Coverage of Day 2 of FFC Atlanta

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Florists For Change Atlanta Day 1

October 3, 2011

Read on for live coverage of Day 1 of the Florists For Change meetings in Atlanta, GA.

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Teleflora Leverages Florist Web Sites for Shady Link Scheme

September 29, 2011

In a bold move designed to leverage the web sites of ~12,000 local florists, Teleflora Web Services introduced – without the knowledge of the florists – a secretive link to their own Teleflora.com retail web site. Nearly half a million links from the web pages of real florists are being filtered through a hidden link [...]

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Florists For Change Coveage – Day 2

August 18, 2011

It’s almost time to start the wrap-up session for the first-ever Florists For Change meeting. The mood is electric even after a late night of meetings, and a later night in Vegas (for some … this East Coast boy was face-down snoring not long after the wind up last night!). That said … I see [...]

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Florists For Change Coverage – Day 1

August 17, 2011

We’re covering the first Florists For Change conference, organized by a group of passionate retail florists looking to change the economics of the floral industry. Last night’s Ice Breaker session featured some introductions to the organizers and an overview of the plan for the next two days. Today’s schedule is quite full! The format will [...]

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FTD and LivingSocial Deal: Let Me Save You a Buck

May 2, 2011

While more than 100K buyers have  snagged FTD.com’s offer on LivingSocial.com for a “get $35 in flowers for $15” coupon, they could have saved a real buck by simply bypassing the deal and ordering straight from the local flower shop who’ll actually make and deliver their Mother’s Day flowers. The Offer’s Fine Print:  The FTD [...]

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Why Gov. Schwarzenegger Should Sign AB 2076

August 30, 2010

The California Legislature recently passed AB 2076, a bill which prevents out-of-area affiliate marketers – “Absentee Florists” – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature. How the [...]

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Mother’s Day Flowers from Local Florists

May 2, 2010

It’s almost Mother’s Day Week and local florists across the US and Canada are getting ready to deliver your fondest wishes to Moms, Grandmas and the women who have been special ‘moms’ in your life. Today we’re highlighting signature floral designs – across a range of styles and budgets – available exclusively from these independent [...]

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