I know it seems like I’m often annoyed with the ‘faux florist’ spamming issues in Google Local/Maps (‘cuz I am), but this time G deserves a ’thank you’ from us local types.
One word searches for ‘flowers’ and ‘florist’ have primarily returned results for national affiliate marketer brands like FTD and 1-800-Flowers, but this last weekend Google added Local/Maps listings – typically in Ten Packs – based on a surfer’s IP and stated city or zip code preference.
For a more thorough explanation, read Local Algorithm Showing in Google Search from Mark McFall’s blog.
Great to see florists and other inherently local business categories like locksmiths, movers, plumbers and electricians displayed on the first results page for a one word keyword. 
Now…. if we could just get more of the mapspammers ejected from the party. 
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