FTD Google Adwords Scam

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Want to look like an official, authoritative local florist while sitting behind your desk thousands of miles away? Just add the federal registered trademark symbol - ® - to your Google Adwords ad titles and viola! you can be local without bothering with rent, employees or any of that other costly local stuff.

Just in time from Valentine's Day, FlowersUSA.com, a web site owned and operated by FTD, has begun running ads targeting local searches for florists in communities across the US. The ads claim the company holds federal registered trademarks for an array of local names:

Today, a Google search for "Irvine Florist" shows:

FlowersUSA-Irvine.jpg
 

 

 

 

 

 

A search for "Tempe florist" displays:

FlowersUSA-Tempe.jpg

 

 

 

 

 

 

and a search for "Anaheim florist" includes:

Flowers-USA-Anaheim.jpg

 

 

 

 

 

All flower orders sold through that site are processed by FTD and are either drop-shipped via common courier or transferred to real local florists, less $13 - $15 services fees and 27% commissions.

According to the USPTO, neither FTD nor FlowersUSA.com holds registered trademarks for Irvine Flowers, Tempe Flowers or Anaheim Flowers. In fact, we couldn't even find trademark applications having ever been filed for such businesses. 

It's unclear what if any legal implications arise from falsely using a federal registered trademark symbol in the course of geographic misrepresentation.  At any rate, it's yet another look at the seedy side of 'online florist' flower marketing.

Let's hope Google's TOS make FTD/FlowersUSA.com pull all the ads with the phony trademark designations before Valentine's Day flowers searchers get fooled into paying more and getting less than they would from real local florists.  

 

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6 Comments

Tracy said:

FTD .... just one MORE way to confuse and cheat consumers. Buyers, please beware, choose carefully.

As a retail florist, I speak to customers by phone each day who are so glad they've found a REAL local florist, not an online order center. I suppose that's why FTD has now resorted to these deceitful tactics - surely this is NOT in the best interest of consumers, or FTD's members.

Shame, shame on you FTD!
:(
Tracy D'Amico
Rose Garden Florist
Barnegat, NJ

Improper use or falsification of registered trademarks sounds like a pretty advanced act of deception to me.
If in fact the FTD Corporation has become so unstable that they allegedly need to lie about such a thing just completely boggles my mind.

In my opinion an immediate investigation should be launched by the appropriate Federal Agency to determine what exactly the truth is.
In addition, if the facts lead to a finding that supports anything illegal, in any manner, it would only be appropriate to forward such conclusive evidence to the media for their own investigation and expose.
If all such investigations prove wrong-doing, beyond a shadow of a doubt, then I would expect to see fines and penalties levied, formal charges, and open letters of apology posted in every major newspaper & magazine throughout the country, though it probably would do no good as trust would be completely destroyed in the company.

Very sad that things like this surface prior to a major holiday and even worse that consumers fall victim to unscrupulous practices geared toward deception.
It seems that lately, everywhere you turn there are another group of deceptive advertisers and I'm sure more are waiting in the wings.

Consumers Beware the pitfalls of Deceptive Advertising.

Call directly, speak to a Real Florist, and most importantly save money.
The choice is actually quite simple !


For those of you that are still unaware of the dangers of direct shipped product please feel free to visit this very entertaning link :

http://www.youtube.com/watch?v=FNYGZHPKQgs

Google search Manorville Florist Blogs and visit FloristDetective.com for even more information
on avoiding deception.

Tom Carlson Author Profile Page said:

FTD, once the Hallmark of the Retail Florists of the World has gone into the depths of deception. The financial giants think they can go to any means, legal or illegal, to steal orders from real brick & morter florists.

Retail flower consumers are victims along with the Real Florists and need to be on guard when ordering flowers on-line. They should not let convience alone influence their buying decisions.

Dealing directly with a Real Florist in the community where flowers are given or sent will give the best value, best quality and best service.

CHR Author Profile Page said:

It's clear that some of these companies, including now FTD, are desperate to do what ever it takes to 'look local' so they can siphon off dollars intended to be spent in local economies.

Valentine's Day brings the out the worst of the worst as they vie, via AdWords and other online campaigns, to separate shoppers from their hard-earned dollars.

This is another example of "Order Gathers" gone wrong. We've dropped FTD and never regretted it. Taking money from customers just to forward the order to a member florist is unconscionable.

Florists and consumers both should reconsider the floral networks they use. Speak with the dollar...it's all they hear.

barnes Author Profile Page said:

We were struck by this clever little scam as well. While I can understand local florist advertising for surrounding towns in their delivery field, this is just wrong.

What is truly wrong is when a competitor writes poor reviews on Yahoo and Google against your shop!

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About this Entry

This page contains a single entry by CHR published on February 3, 2008 12:59 PM.

Why Your Flowers Don't Look Like the Picture - Part 3 was the previous entry in this blog.

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