The next time you see a flower arrangement picture online that looks like this:
…but end up with this:
…you’ll know why after watching this video:
Some assembly required indeed.
Kudos to the team at Beneva for capturing the experience of receiving boxed flowers and for adding the tagline: Next time you are looking to send flowers, call your local florist, NO ASSEMBLY REQUIRED.

{ 3 comments }
how can i be included in your florist links??
i found your blog accidentaly when searching for my shop. i do this periodically because i find order gatherers key off my shop. i believe it is rather misleading to the average consumer to search for me and find a link to a site discussing misleading and downright unfair practices!
i commend you for your efforts to stop the order gatherers. consumers are becoming more aware.
thank you,
cheryl
carlson wildoowd lforist, llc
Why Your Flowers Don’t Look Like the Picture – Part 2
A lot of holiday entertaining takes place around the dining room table, so one of the most popular floral design types for Christmas is the centerpiece. A centerpiece is defined as: Something in a central position, especially a decorativ…
This is Brilliant. Seeing from both sides of the floral industry, the customer expects the picture. Only to find out that it isn’t. Most people in her shoes don’t know how to put flowers together in such a way to make it look like the pic. On the florist side when recieving orders, people want you to produce that exact same image when maybe you have to take out the value for fees and price of product. Maybe you don’t have that color Rose or Alstro. I think this is funny.
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