From the monthly archives:

December 2007

The Paid Link Debate and Local Florists

December 31, 2007

Discussions about how Google has been dealing with paid links have raged on for months in the webmaster community. I’m late to the topic but wanted to add my thoughts on the issue and how it effects local flower shops before the year end.
Google’s head of search spam, Matt Cutts, explained how selling posts and links that [...]

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Flowers fresh from the grower?

December 27, 2007

Take a look at this new animated video from florist services start-up HonestFlorists.com as it humorously addresses what happens to flowers shipped in boxes from fictional ProcessedFlowers.com, ’fresh from the grower’.
 
 

 
It’s certainly a clever way to show what happens to boxed, shipped flowers and to get the attention of the florist community. 
According to the website, the full array of services from [...]

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More Unique Christmas Arrangements

December 18, 2007

With six shopping days left until Christmas, there’s still plenty of time to have a unique holiday flower gift hand crafted and delivered by a local florist.
FlowerChat members shared some of their original floral design offerings last week and another set of photos from a flower shop in Barnegat, NJ, The Rose Garden Florist, was added a few days ago. [...]

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Local florists offer unique arrangements for Christmas

December 10, 2007

Across the US and Canada, local florists are creating unique and original floral designs to deck the halls this Christmas season. Below is a sampling of arrangements, centerpieces and flower gifts for the 2007 holidays avaiable from local florists.
  
From Central Square Florist – Cambridge & Boston, MA
A holiday tree centerpiece of boxwood and pine [...]

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Why Your Flowers Don’t Look Like the Picture – Part 2

December 3, 2007

A lot of holiday entertaining takes place around the dining room table, so one of the most popular floral design types for Christmas is the centerpiece. A centerpiece is defined as:

Something in a central position, especially a decorative object or arrangement placed at the center of a table.

But there’s an issue with some of the centerpiece photos on 1800Flowers.com [...]

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Why Your Flowers Don’t Look Like the Picture – Part 1

December 2, 2007

The next time you see a flower arrangement picture online that looks like this:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
…but end up with this:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
…you’ll know why after watching this video:
 

 
Some assembly required indeed.
Kudos to the team at Beneva for capturing the experience of receiving boxed flowers and for adding the tagline: Next time you are looking to send flowers, call your local florist, NO ASSEMBLY [...]

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