Except FTD left out one seemingly important element: not a single FTD local florist will be making and delivering those Bee Movie bouquets.
That’s right – the ‘arrangements’ of flowers are bunched like grocery store bouquets, dropped in boxes and sent “Next day delivery by FedEx®, DHL® or UPS®” for the recipients to assemble themselves.
As one member of Flower Chat so aptly put it, “irony is the perfect word, but don’t you know that FTD *is* the “warm, caring florist”, and all of its members are just worker bees for the hive?”
In search of higher margins, FTD has chosen to bypass the many warm, caring real florists like Vanessa who made their brand a household name.
So if you want one of those cute little Bee toys, buy a Happy Meal - and then visit your local florist for some flowers.
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The Bee Movie’s Vanessa the Florist
Our family went to see Jerry Seinfeld’s Bee Movie yesterday, in part because it received good buzz for
Quick question: What percentage of local florists do you think are listed in a wire service? It seems like the industry is opposed to this arrangement, but it also seems like everyone participates.
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