November 19, 2007
According to Information Week, the “most effective way of luring customers” is to offer ”Free Shipping”. How porwerful is “Free Shipping”? Scott Silverman, executive director of Shop.org, said in a statement, “Free shipping offers drive online sales more than any other promotion, which is why they remain popular with retailers.”
The problem with using ”free delivery” or “free [...]
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November 8, 2007
FTD announced the introduction of three bouquets inspired by DreamWorks Animation’s Bee Movie today. The combination would seem to be a natural considering the film features a local New York City florist, Vanessa (voice by Renee Zellweger), who befriends the movie’s star, Barry B. Benson (voice by Jerry Seinfeld).
Except FTD left out one seemingly important element: not [...]
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