BloomNet Numbers
The discussion about the decrease in florist wire service membership made a few of us ask why and how the latest BloomNet directory only shows 6,978 members yet a 1800flower.com press release from May 2007 pegged the number at "more than 9,500 BloomNet Professional Florists."
We asked more than one source to check the figures on the electronic directory and got affirmatives on the 6,978 number for North America.
Has BloomNet lost more than 2500 florist members in just a few months? That's a huge discrepancy...
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I think part of what 800Flowers/Bloomnet does when counting their "membership" numbers is that they continue to include florists that are no longer members to inflate their actual number.
Like they *may* have "had" 9500 florist as members. Meaning that at one time a florist was a member, but if they are no longer, they may still be counted in a total that is kind of like a revolving door.
The 6978 figure, jives with the directory download, but it may not be totally accurate as florists come and go from wire services on an almost hourly basis.
Is there any historic information on how many members there were in the directory? Is/was there a hard-copy of the directory ever published?I'd be interested to see how this number has changed over time, or how well this number coinsided with the numbers published by Bloomnet.
Yes, there is a hard copy....
Who's asking?