June 15, 2007
The short answer: Not Who Sent Flowers, the company. The long answer: Read on. We florists just know that when a customer starts a phone call with “Are you really located in (our town)?” the caller has previously been fooled into placing an order with an out-of-state call center. Yesterday I heard the saga of [...]
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June 6, 2007
Reporting from the Internet Retailer Conference 2007, Greg Howlett of Marketing Pilgrim covers the address given by Jim McCann of 1-800-Flowers. Some notable quotes: “He was either trying very hard to keep the company strategy under wraps or he does not have a company strategy. I suspect the latter.” and: “I figure out a better [...]
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