From the monthly archives:

February 2007

Fallout From FTD Valentine’s Day Tech Failure

February 21, 2007

Florists and consumers alike continue to react with anger and disappointment brought on by FTD’s failure to deliver both flowers and orders during Valentine’s Day week.
Left in the wake of the FTD Mercury Direct failure are thousands of customer orders that never reached florists for fulfillment – or Valentines to express love – during the [...]

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FTD Tech Fiasco Leaves Angry Valentines

February 19, 2007

Mercury Network experiences major outages during critical holiday period.
Word of an FTD Tech melt-down started brewing on florist message boards on Friday, February 9, when independently owned and operated flower shop owners started reporting orders sent through FTD’s proprietary Mercury Network were not getting through to their stores. Some of the florists said FTD’s Tech [...]

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Flower Buyers Warned of Fake Local Florists

February 12, 2007

A number of television stations, newspapers and online reporters have written stories warning consumers about distant call centers posing as ’local’ florists in the White Pages, Yellow Pages and on the web.
Known as fictitious florists, these businesses often charge undisclosed fees, transfer orders to unwitting real local florists and leave your Valentine with less blooms for the [...]

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Frozen Roses

February 9, 2007

Real florists have taken a verbal beating from paid radio personalities telling listeners that our flowers are inferior and urging shoppers to purchase the cheap blooms from companies like ProFlowers.com. Last week we discussed how flowers from a box take the professional presentation and the romance out of receiving Valentine’s Day flowers, especially at the office. 
It’s not just florists that [...]

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A Real Pro for Valentine’s Day Flowers

February 2, 2007

 
Real florists want to remind shoppers that Valentine’s Day romance and passion come professionally arranged and artistically presented, not from a cardboard box.
Send the freshest, most memorable gift of flowers from the real pros, your local professional florists.
Other Posts by Real Pros
The Florist Detectives - “Would ProFlowers really sell florist-delivered flowers to their customers if they believed their own [...]

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