Comments on: The Cost of Short-Term Thinking http://www.flowerchat.com/real-florists-blog/2007/01/the-cost-of-short-term-thinking/ Florist industry news, consumer alerts and a directory of real local florists. Wed, 21 Jul 2010 05:26:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Boss http://www.flowerchat.com/real-florists-blog/2007/01/the-cost-of-short-term-thinking/comment-page-1/#comment-153 Boss Sat, 13 Jan 2007 17:24:58 +0000 http://www.flowerchat.com/real-florists-blog/wp/wordpress/2007/01/the-cost-of-short-term-thinking/#comment-153 I love the comment "Short term thinking has a price". I think FTD is beginning to see just how high that price may become as they continue to loose the support of long standing high volume "power florists" in favor of more "florist friendly" alternatives. I agree with your webmaster friend, it is in Google's best interest "long term" to clean up their natural results and provide accurate relevant results. The more they do this, yes they may lose some of the PPC dollars they generate from the deceptive national marketers, but hopefully they will gain in more local advertisers as many florists shy away from sponsored listings because of the heavy cost associated with trying to compete with mega non-florists. I just hope Google's listening, and that I live long enough to take advantage of it. I love the comment “Short term thinking has a price”.
I think FTD is beginning to see just how high that price may become as they continue to loose the support of long standing high volume “power florists” in favor of more “florist friendly” alternatives.
I agree with your webmaster friend, it is in Google’s best interest “long term” to clean up their natural results and provide accurate relevant results. The more they do this, yes they may lose some of the PPC dollars they generate from the deceptive national marketers, but hopefully they will gain in more local advertisers as many florists shy away from sponsored listings because of the heavy cost associated with trying to compete with mega non-florists.
I just hope Google’s listening, and that I live long enough to take advantage of it.

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