Hello Yellow...pages
Hello Yellow, are you listening?
One can only wonder if companies like Yellowpages.com, Yellowbook.com and Superpages.com could stand to learn something from the likes of Yahoo! who seems to recently realized they would be better off if they asked for, and received, assistance with maintaining local listings to offer much better, more relevant search results.
Consumers are deluged with inaccurate search results daily, and it seems that the retail floral industry is one of the worst, most inaccurate on the internet. A recent search for a local florist on YellowPages.com resulted in 43 "florists" in a city that really has only 7. 43? No wonder consumers, and florists too, are confused. Notice too, that the results mostly are what today are refered to as "Order Gatherers"; non-florists that get between consumers and local florists - often removing 30-40% of the order total.
This florist thinks that the so called Yellow Pages could benefit from more local advertisers over the useless listings of bulk rate national order gatherers that offer little to no value to the consumer. So far, Superpages.com gets my vote as being closer to accurate, but over time, they will all have to clean up their acts if they want to remain viable and gain local advertisers.
Hello Yellow...are you listening?
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Keep informing the consumer because they are looking for the answers and the help. Keep it up Boss.
Superpages.com appears to be showing at least one order gatherer-run fictional local flower shop as a real brick and mortar store in numerous towns. :(
We should demand a star be added to the brick and mortar names and no one else. Once they figure out we will stop spending money on ads the pages will catch on.
Thanks for the information. Keep up the good work!