From the monthly archives:

January 2007

Local Valentine’s Day Flower Arrangements – Part 2

January 31, 2007

In our first post featuring signature Valentine’s Day arrangements from local florists, we highlighted roses and tropical flowers.  This collection will showcase some of the seasonal varieties created especially for the holiday.
 Coby Neal – The Flower Studio of Austin, TX  is featuring a stunning high style assortment of orchids, red roses, calla lilies, oriental Sumatra lilies and [...]

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Valentine’s Day Flower Arrangements – Local Favorites

January 31, 2007

Across the US and Canada, local florists are setting the stage to create unique designs that touch the hearts of millions of Valentines.  Signature arrangements, crafted with local customers in mind, are original to each individual shop and show an innovative, clever and diverse range of styles and colors.
We asked professional designers from FlowerChat to share some [...]

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Two Different Roses From The Same Bush

January 29, 2007

The big difference in rose prices at Valentine’s Day deserves explanation.  Kate Newlin, author of  “Shopportunity! How to Be a Retail Revolutionary”, as referred to by Joan Oleck, Critic, Bloomberg News, wrote: “Consumers can easily become addicted to the dopamine rush of getting a good deal, like all real junkies, and begin to confuse their [...]

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The Cost of Short-Term Thinking

January 9, 2007

I was recently asked to divulge the ’secrets your florist doesn’t want you to know’, especially about Valentine’s Day. Honestly, the question was a real stumper because all I could come up with were points most local flower shops would want consumers to know about flowers and roses for the holiday.   
We brick and mortar florists are [...]

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Hello Yellow…pages

January 6, 2007

Hello Yellow, are you listening?
One can only wonder if companies like Yellowpages.com, Yellowbook.com and Superpages.com could stand to learn something from the likes of Yahoo! who seems to recently realized they would be better off if they asked for, and received, assistance with maintaining local listings to offer much better, more relevant search results.
Consumers are deluged [...]

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Good News from Yahoo! Local

January 5, 2007

After presenting Yahoo! Local with a thorny bouquet a few days ago, today we learned they are now asking for user feedback to help add missing businesses and clean up incorrect listings.  Great!
So now local flower shops can help weed out the fictitious florist and non-local affiliate listings and easily make sure their businesses’ listings link to their own sites.     
Got [...]

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Floral Designers in the News

January 4, 2007

It’s been really great to read the recent press coverage about some highly skilled professional floral designers. Here are summaries of the articles:
Driving Force Leaves a Floral Legacy, from the LA Times, covers the story of Els Hazenberg’s retirement from designing the incredible flower arrangements that have adorned the antique cars in the Tournament of Roses Parade. [...]

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Local Florist Search – 2006 Roses and Thorns

January 2, 2007

In 2006, we saw both improvements and disappointments in some popular online resources used to search for local florists.  Here’s a year-end wrap up, awarding bouquets of roses or thorns.
Google
Roses - For Google’s addition of Plus Boxes late in the year. In natural search results, the boxes appear between florists’ descriptions/snippets and URLs and expand to show [...]

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