Real Florist News ... Super Smiles

NEWS
For Immediate Release: 1/18/06
Contact: Rob Stogdill
(734) 416-1300 Office
(734) 368-2874 Cell
rokayfloral@sbcglobal.net

Local Florists to deliver Pre Super-Bowl Smiles to Metro Detroit Detroit, Michigan - The consumer marketing committee of the Michigan Floral Association have organized a group of retail florists to come together to deliver “Super Smiles” the week of January 23rd. These local professional florists will be spreading “Super Smiles” all over Metro Detroit in the form of fresh flower arrangements.

The Consumer Marketing Committee wants to spread the excitement of the Super Bowl throughout the Greater Detroit Area. They organized a group of local florists that will professionally arrange and deliver nearly 2000 “Super Smile” arrangements to Metro Detroiters, including Fire Departments, Children’s Hospitals, Nursing Homes, Police Departments, Teachers, Coaches, just to name a few. The arrangements will include a smiley face and professionally designed fresh flowers.

‘Our goal is to bring smiles to the people of Metro Detroit,” says Rodney P. Crittenden, Executive Vice President of the Michigan Floral Association, “we want to concentrate our deliveries to recipients who are deserving of a Super Smile and who may not receive
flowers very often.”

The consumer marketing committee is working on bringing consumers back to local professional retail florists, where you get personal attention and the freshest flowers available in the area.
For a list of participating florists, please visit yourlocalflorist.org. For more information please contact Rob Stogdill at (800) 237-6529 or rob@rokayfloral.com.

The Michigan Floral Association is a full-service trade organization representing more than 600 florists, growers, and wholesalers statewide. Located in Haslett, MI, MFA offers group savings on insurance, financial services, retail bank card processing & supplies, office supplies, and fleet fueling; is the sponsor of the Michigan Certified Florist (MCF) program; creates and hosts statewide annual conferences and trade shows; conducts educational seminars throughout the year at the association headquarters; publishes the Michigan Florist magazine; hosts the MFA web site, and interacts with state / federal government agencies.

For more information on MFA, visit their web site at MichiganFloral.org