From the monthly archives:

December 2004

Real Florist Watch

December 29, 2004

Let Real Florist Voices Be Heard
FlowerChat Community would like to take a minute as we move toward Y2K5 to encourage the many real florists that freaquent the FlowerChat Blog on a daily basis to join in and add your words and thoughts regardinng the current changes facing our floral industry.
Real florist know things are changing. [...]

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Online Flower Ordering Information

December 28, 2004

By Rodney P. Crittenden
Michigan Floral Association
Dear Real Florist Blog:
I thought you might like to feature this consumer awareness story in the next week or so as many consumers will be ordering flowers on line for the Holidays. It is important that consumers understand how to order flowers and plants on line without being taking advantage [...]

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Real Florist Watch

December 26, 2004

The Floral Winds of Change
It’s there, real florist know it, real florist can feel it, and they know it is inevitable?
Change is in the offing.
The momentum has picked up a bit of speed, word is spreading across the land by mouse click, telephone, and messages attached to flower wire orders. Real Florists are finding ways [...]

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Real Florists Watch

December 24, 2004

Merry Christmas 2004
As we celebrate the end of another year and the arrival of another Christmas Day, I want to personally thank every member of FlowerChat for a wonderful, exciting and educational year. The FlowerChat Community is growing in strength and numbers, and we are starting to see a real impact being made in our [...]

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To POS or Not to POS

December 17, 2004

How does the real florist benefit when computerizing their flower shop?
The number one job of the real florist is serving the customer. A real florist POS system (point of sale system) is a tool which makes their job easier, faster and more profitable. “I am not good with computers” will be the response from [...]

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December 16, 2004

Real Florist Watch
By covering the ferns in ice, they hope to save enough crop for Valentines Day
Thompson and others are counting on the irrigation pumps to run all night for several nights in a row. By covering the ferns in ice, they hope to save enough crop for Valentines Day. If not, they’ll plan to [...]

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My garden’s beauty, close up

December 15, 2004

Real Florists Watch
My garden’s beauty, close up
By Sarah M. Crow
Finally, I got it: Cut flowers let us look at all that beauty close up. No wonder city dwellers frequent flower shops and make heroes of florists. They need those dramatic little bits of nature, maybe even more than suburban and rural gardeners do.
For the complete [...]

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Fresh Rose Care and Handling

December 14, 2004

FlowerChat.com, the Real Florists Forum would like to share some important fresh cut rose care tips…

RIO ROSES® CARE INSTRUCTIONS
For Loose Bunches or Boxed Rio Roses®
“How do I take care of my roses?” “How long will they last?” These are the top questions asked when purchasing flowers. Your Rio Roses® should last 6 – 8 or [...]

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Fields of Flowers IPO?

December 13, 2004

http://msnbc.msn.com/id/6705222/
By Robin Londner
South Florida Business Journal
Updated: 7:00 p.m. ET Dec. 12, 2004
Donn Flipse is preparing his homegrown flower superstore business to reach full blossom.
A new store opens its petals – er, doors – Dec. 11 and his talk is ornamented by a possible IPO.
Flipse has literally grown up in the floral business. Starting at age [...]

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FTD Group files for $180 million IPO

December 12, 2004

http://www.reuters.com/fi…storyID=6900634
Florist FTD Group Inc, Green and Group seems to want to try and emulate the success Perry Capitol realized with FTD while under the direction of Robert L Norton. You can read it here FTD Group files for $180 mln IPO
As I see it the FTD Group will have some trouble matching the feat. [...]

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