FC - Where Professional Florists Grow

Inspirational Design Days January 22 and 23 In...

 Florabundance will be presenting a two day floral design workshop focusing on the latest in wedding trends and how to manage blogs and social media in the floral business. There are 30 floral designers from shops and event companies around the country registered and we have room for a few...

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Visual Online Marketing: Are You Looking Good?

 Vocus offers some great tips for online marketing. Saw this one recently and decided to share it so y'all can benefit, too! It's great tips for florists, whose product is visually one of the most appealing ever! Visual Online Marketing: Are You Looking Good? Images have...

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It’s Not What You’ve Got; It’s What You Do With...

 It’s Not What You’ve Got; It’s What You Do With It By Joe Guggia, AIFD I get so excited when I see all the incredible floral designs that are shared through social media. Tons of flowers and the coolest varieties. They give me lots of incentive to...

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Compensatin for Sales Person

 I am considering hiring a sales person to make calls on both my exsisting accounts and to establish new ones. But I have no idea how to fund this. Should they work on commission only or plus salary, draw or hour rate???? Anyone have some experience or insight in this. Stephen Bloom Fresh...

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What Would Trigger Your ‘Epic Meltdown’?

 What Would Trigger Your ‘Epic Meltdown’? Holidays such as Mother’s Day can be exhausting. And exhaustion can lead to mistakes. And mistakes can lead to customer dissatisfaction. And customer dissatisfaction can lead to customer...

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Have You Had Problems With Yelp?

 Have You Had Problems With Yelp? Lots of people (including your customers) rely on Yelp for reviews of businesses to determine where they will (or will not) spend their money. I’m one. I’ve referred to Yelp multiple times—especially when I’m away from home—to find quality...

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Social Media: How Do You Fit in According to Your...

 This was interesting: A company did a study of how individuals use Facebook, LinkedIn and Twitter compared to their personality types per the Myers-Briggs personality study. It showed who was more likely to participate in social media and in what ways. The company put together a report you can...

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