BOSS's Blog - a Florist's Rant

The bottom line that is...

Boy, when I said "Before things get better, they're going to get different" I had no idea how 'different' they would be. From the results of a modest national survey I saw recently, it would seem that most B&M florists are seeing anywhere from modest to severe declines in retail sales at the GROSS level. The numbers reflected anywhere from +5% to a drastic -50% across the country.

Myself, fiscal 2008-09 which ended 9-1-09 showed a drop of a real 7%, but the interesting thing is we actually showed a better NET result than the previous year. Today more than ever we need to focus on the NET rather than the GROSS. Sadly a decline in GROSS sales often results in a decline in employment, but we really have no choice these days.

Work on your NET, do well here and the GROSS will take care of itself....